{"id":13625,"date":"2026-11-06T05:19:25","date_gmt":"2026-11-06T05:19:25","guid":{"rendered":"https:\/\/www.eurasia-consultis.com\/?p=13625"},"modified":"2026-11-06T05:19:25","modified_gmt":"2026-11-06T05:19:25","slug":"taux-change-rmb-euro-marges-import","status":"publish","type":"post","link":"https:\/\/www.eurasia-consultis.com\/fr\/taux-change-rmb-euro-marges-import\/","title":{"rendered":"Taux de change RMB\u2013euro et vos marges"},"content":{"rendered":"<p>Quand vous achetez en renminbi (RMB) et vendez en euro (EUR), chaque variation du taux soit gonfle, soit r\u00e9duit votre marge. Sur une p\u00e9riode r\u00e9cente, des mouvements marquants EUR\/CNY ont rappel\u00e9 aux importateurs europ\u00e9ens \u00e0 quel point le change peut d\u00e9placer le co\u00fbt de revient du jour au lendemain. Eurasia Consultis, partenaire de sourcing et trading, aide \u00e0 int\u00e9grer ce risque dans le landed cost \u2014 pas seulement le prix usine.<\/p>\n<h2>Pourquoi le change compte plus qu\u2019on ne croit<\/h2>\n<p>Le prix usine repr\u00e9sente souvent la plus grande part du landed cost et est tr\u00e8s sensible au FX. La logistique int\u00e9rieure et les formalit\u00e9s le sont moins. Un euro plus fort (EUR\/CNY plus \u00e9lev\u00e9) diminue le co\u00fbt en euros des marchandises ; un euro plus faible fait l\u2019inverse.<\/p>\n<h2>Illustration simple<\/h2>\n<p>\u00c0 co\u00fbt usine fixe en RMB, deux taux diff\u00e9rents donnent deux co\u00fbts euros nettement divergents \u2014 parfois plus de 10 % d\u2019\u00e9cart relatif. Sur des volumes retail, cela change le pricing et la comp\u00e9titivit\u00e9.<\/p>\n<h2>Ce que peuvent faire les importateurs<\/h2>\n<ul>\n<li>suivre le taux et sc\u00e9nariser le landed cost<\/li>\n<li>n\u00e9gocier devises \/ clauses avec clart\u00e9 (sans improvisation)<\/li>\n<li>r\u00e9duire les d\u00e9lais entre devis, commande et paiement quand le march\u00e9 est volatil<\/li>\n<li>ne pas comparer des devis sans date et hypoth\u00e8ses de change<\/li>\n<\/ul>\n<p>Dans le <a href=\"https:\/\/www.eurasia-consultis.com\/fr\/sourcing-negoce\/\">sourcing<\/a> et la <a href=\"https:\/\/www.eurasia-consultis.com\/fr\/assistance-logistique\/\">logistique<\/a>, nous aidons \u00e0 lire le co\u00fbt total, pas seulement le chiffre usine.<\/p>\n<h2>Conclusion<\/h2>\n<p>Le meilleur prix usine peut devenir mauvais march\u00e9 si le change n\u2019est pas g\u00e9r\u00e9. <a href=\"https:\/\/www.eurasia-consultis.com\/fr\/#get_touch\">Contactez Eurasia Consultis<\/a> pour structurer devis et d\u00e9cisions sous contrainte FX.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand vous achetez en renminbi (RMB) et vendez en euro (EUR), chaque variation du taux soit gonfle, soit r\u00e9duit votre marge. Sur une p\u00e9riode r\u00e9cente, des mouvements marquants EUR\/CNY ont rappel\u00e9 aux importateurs europ\u00e9ens \u00e0 quel point le change peut d\u00e9placer le co\u00fbt de revient du jour au lendemain. Eurasia Consultis, partenaire de sourcing et&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[5],"tags":[260],"class_list":["post-13625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","tag-eurasia-consultis-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Change RMB\/EUR : impact sur les marges import | ECI<\/title>\n<meta name=\"description\" content=\"Quand vous achetez en RMB et vendez en euro, chaque mouvement de change d\u00e9place votre marge. 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